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About us
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- About us
About us
At C2U Group, we help organizations transform and grow through hands-on improvement, leadership development, and interim management.
Helped Nordic industry since
Number of customers helped
Participants in Toyota’s training program in Japan
- About us
C2U Group
We are a privately held consulting company headquartered in Gothenburg, Sweden, with a presence across the Nordic region. We operate with a relatively small, highly renowned, senior team and an extended network, positioning ourselves as a specialist consultancy. Our areas of expertise:
- Lean transformation and operational excellence
- Turnarounds and restructuring projects
- Scaling productivity and efficiency
- Change management (both cultural and structural)
A key aspect of our approach is balancing organizational structure and company culture, ensuring that improvements are both effective and lasting. We differentiates ourselves through a hands-on, implementation-focused methodology rather than purely strategic advisory, with a strong reputation for execution and sustainable results. Our consultants are typically senior professionals with real industry leadership experience, and we work closely with clients on-site. While rooted in the Nordics, we support clients internationally on major transformation and improvement initiatives.
Customers voice (from LinkedIn): ”C2U Group is a well-regarded consulting firm in the Nordics, within Lean, operational excellence, and transformation work. Their consultants focuses on delivering specialized expertise, senior-level engagement, and measurable results with a humbleness and deep understanding that we haven’t seen in other consultants. We couldn’t be more pleased with their work.”
- History
C2U has a long history of both operations and service-based industries and processes
C2U Group was founded in Norway in 2012 by four former colleagues from REC, united by a shared ambition to help organizations achieve sustainable performance improvements. The company quickly expanded its capabilities, and in 2015 acquired NEVU Norway, a national center for higher education. NEVU was subsequently transformed into C2U Academy, strengthening the firm’s offering in training and capability building.
In 2016, the Norwegian management team further accelerated C2U’s growth by acquiring JMAC Scandinavia, a Japanese–Swedish consulting firm based in Gothenburg. Established in 1999, JMAC Scandinavia had built a strong reputation and position within the Scandinavian industrial sector, bringing deep expertise and an international heritage into the group.
The expansion continued in 2017 with the acquisition of Lean Concepts, a Swedish consulting firm specializing in improving administrative and service-based operations. Through these strategic acquisitions and the integration of complementary competencies, C2U Group was formally established in 2017 as a Nordic consulting firm with a broad and distinctive offering.
C2U in Norway
The four founders of C2U Norway; Jonas Pettersson, André Knüppel, Bjørn Eirik Bergland and Jan Granaas, worked together at REC Wafer Norway when the global solar energy industry entered a turbulent period in 2010. Going from one of the fastest growth companies in Scandinavia to focus on cost and survival, was an extraordinary situation and challenge to the company management.
The strategy for REC had both structural and cultural characteristics. Working with methods like Lean, Agile, change management and other tools for improvement paid off on a global basis.
When REC moved operations and head quarters to Asia in 2011, the four founders decided to use their experience and start a consulting company aiming to help Norwegian companies to become more competitive.
In 2012, C2U Norway was established.
C2U in Sweden
C2U Norway wanted to expand its business in Scandinavia and decided to buy JMAC Scandinavia in 2016. JMAC Sc. was an established consulting firm in Sweden since 1999, an affiliate of JMA Consultants Inc. (Japan Management Association Consultants) that started as early as in 1980 in Japan aiming to support the Japanese and international markets with knowledge and management in the field of value-creating work.
But their long history started already in 1942 when JMA (Japan Management Association) was founded, a non-profit organization that aimed to promote knowledge exchange and strengthen the Japanese industrial skills that had weakened during World War II. JMA is well reknown for being the base for Shigeo Shingo and also for owning the trademark of TPM.
Through the merger between C2U Norway and JMAC Scandinavia in 2016, C2U Group was established.
Our Consultants
Our most important competitive advantage is the consultants’ deep practical experience of being top managers and leaders in Nordic companies, combined with years of experience in strategic and operational work, change management and continuous improvement. We work systematically using data and facts, well-known methods and have a down-to-earth approach.
We work globally, assisting customers with everything from major restructuring projects, turnarounds or significant step-up changes to daily stabilization assignments or interim solutions.
An interim consultant from C2U focuses on results
As a organization, C2U focuses on building a culture that benefits our customers, our employees and C2U as an organization as much as possible.
The basis for such cultural work is our values; Dedication, Relation, Innovation, Values and Engagement – DRIVE.
The values we have developed together are intended to establish a uniform guide for interaction with our customers and between us as employees, colleagues and friends. For us, DRIVE is an important guiding star for solving assignments with our customers. It represents the energy and power needed to achieve goals and achieve results.